Leatherine – Email Campaigns

For Leatherine, a premium brand, I was responsible for end-to-end management of their email marketing efforts. This included crafting a comprehensive email marketing strategy that aligned with their business goals and customer journey. I designed visually appealing templates, wrote engaging and personalized copy, and segmented the audience to deliver the most relevant messages to each group.
I implemented A/B testing on subject lines, content, and send times to improve open rates and conversions. Regular performance tracking and analytics allowed me to optimize campaigns and report on key metrics like CTR, conversion rate, and revenue generated. These campaigns not only increased immediate sales but also strengthened the brand’s relationship with its customers by providing value and fostering loyalty over time.